Elizabeth Ross, Shift Paradigm

Shift Paradigm welcomes Elizabeth Ross as CEO. With 26 years of experience, Liz has held leadership positions at some of the world’s most forward-thinking and fastest-growing agencies including DDB, Digitas, and IPG Mediabrands. Most recently Liz served as CMO at Bright Health Group, playing a critical role in shepherding the company through its $924M IPO in 2021. Prior to that role, she served as CEO of Periscope (an agency in MN) and helped champion its sale in 2019 for $132.5M.