Jim Santa Barbara

Independent, proof-centric media agency Mediassociates has hired Jim Santa Barbara as head of analytics. The former Nielsen executive has led development of new data strategies to sharpen the marketing mix, speed up analysis, and enable modeling for prospective and under-resourced markets across a diverse client base including PepsiCo, P&G, and J&J. Santa Barbara’s charge at the fast-rising agency: Answer marketers’ unmet call for actionable media attribution across the full marketing funnel.

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