Valerie Bartlett, Tracer

Data intelligence platform Tracer has appointed Valerie Bartlett as SVP, Head of Sales. Bartlett joins Tracer from TikTok where she served as Head of US Independent Agencies, fostering unprecedented growth exceeding $2B in agency sales. Prior, Bartlett served as Head of Sales, South, at Liveramp. Reporting to President Obele Brown-West, Bartlett will lead Tracer’s sales strategy and growth initiatives. She is an active member of the IAB, 4As and SheRunsIt.