—Judann Pollack
These small shops have big ideas—and even bigger ambitions
This seems to be the year of the small agency startup. Record numbers of shops are hanging their shingles, making competition stiffer than ever.
These agencies are beating tall odds—they are independents thriving despite industry headwinds and rivals big and small. They are reinventing the agency model with new strategies and practices designed to adapt to a world of projects, strained compensation, in-housing and fractional marketing leadership. They are breaking new ground in areas such as design, Gen Z and business consulting and pioneering new ways of getting paid, including sprints, off-the-shelf and outcome-based pricing.
And in a world where clients are demanding faster, cheaper and better work, these shops are delivering with stellar creative campaigns and activations. From outrageously brave ideas to tightly targeted B2B campaigns and creating cultural milestones, the agencies on this list prove definitively that small is mighty.
—Judann Pollack
Best Use of TikTok
Campaign
Campaign of the Year: Digital
Campaign of the Year: Health Care
