Marketer's Brief

How Roundel is leading retail media 3.0 with data, scale and shopper trust

Publishing Partner:
Roundel
a side-by-side photo shows a close up of an in store screen advertising for good and gather brand products and a wide shot of a kiosk in a Target store
At Target stores in-store activations like digital screens, product sampling and branded experiences, which are increasingly being tied back to media measurement and online engagement. (Roundel)
JD
By:
John Dioso
April 28, 2025 03:01 PM

Featured Stories

Accounts in Review
TikTok hires Pereira O’Dell to manage global creative
Accounts in Review

The popular video platform hired Pereira O'Dell after a review that started last year.

EL
By:
Ewan Larkin
TikTok hires Pereira O’Dell to manage global creative
Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List
GS
By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Food & Beverage
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Food & Beverage
JS
By:
Jon Springer
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
EL
By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency