Publishing Partners
It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver.
Live sports, addressability, and engagement are reshaping the TV upfronts. There is a smarter, more flexible way to plan and buy in a fragmented media world.
Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging tech products.
Advertisers looking to reach high-quality, engaged viewers at scale are turning to free ad-supported streaming (FAST) during upfronts.
Programmatic has changed the way the industry approaches TV upfronts, but the increase in tech middlemen has also led to challenges for advertisers.
Local digital advertising has been manual, but the new LocalX platform streamlines the process digitally while offering flexibility and a premium experience.
For digital health brands, overpersonalization can lead to disengaged readers, but implementing an empowered discovery strategy increases consumer
Advertisers know trust and authenticity are important, and smaller podcast creators are proof that loyal audiences and deep connections drive consumer behavior.
Connected data empowers marketers to refine customer insights, boost conversions and optimize media targeting for more effective, personalized strategies.
By leveraging verified business and consumer data, marketers can create a high-quality B2P (business-to-person) data framework that unifies consumer and professional identities.
