White Paper
Smart brands are leaning into organic, story-forward product placement.
Explores why partnering with entertainment properties works, successful brand examples, and how barriers to these partnerships are being broken down.
The Local Lift study from Locality and The Harris Poll reveals how localized video ads outperform national campaigns—driving stronger engagement, trust, and purchase intent. Discover why local advertising is essential.
adMarketplace's inaugural State of Search report surveyed 1,000 US consumers to gain insights into consumer search behavior, habits, and purchasing decisions.
Top brands are using an Enterprise-to-local approach to drive engagement and maximize ROI in a privacy-first world.
The Stream 2025 decodes how audiences stream today—what they crave, what they skip, and why free platforms (like Tubi) are winning. Spoiler: fandom, nostalgia, and ad-fueled discovery take center stage.
Ad Age Studio 30 presents the top 10 e-commerce and direct-to-consumer trends of 2025, covering key insights such as AI-driven personalization, AR/VR shopping experiences, omnichannel strategies, brand trust, and the rise of zero-party data.
A new year means new ways to connect with consumers. With media consumption patterns in a state of constant flux—and the advertising landscape similarly volatile—the only constant, as always, is change.
Learn why understanding the ‘where’ of your audience is crucial for closing the gap in this commissioned study by Forrester Consulting on behalf of DAC
Find out how to connect, unify, and act on all your enterprise data to create connected experiences and deliver AI initiatives.
