Doritos’ seventh consecutive “Crash the Super Bowl” contest for user-generated commercials (with the help of Goodby, Silverstein & Partners) in 2013 produced “Goat 4 Sale,” featuring a screaming goat that eats nothing but tortilla chips, and “Fashionista Daddy,” in which a little girl entices her father and his friends to play princess with her by offering a bag of Doritos.