Budweiser: The Wave/Pour

Fans in a football stadium use cards to assemble a giant picture of a Budweiser bottle and an empty glass, then fulfill the setup.Although the stadium appeared packed with thousands of extras, Bud Light and DDB Chicago made do with 300 real people and a lot of animation."The Wave" ranked No. 10 onUSA Today's annual Ad Meter rankingof Super Bowl ads' entertainment value -- the second-worst showing by an overperforming Anheuser-Busch, which somehow got five other spots in the top 10 that year (and landed its remaining commercial in the game at No. 11).Director: Paul Middleditch. Production company: HIS Productions.Creative director: John Hayes. Executive producer: Ellen Jacobsen Clarke. Copywriter: Patrick Knoll. Art directors: Steve Bougdanos. Editorial: Chrome.BRAND:Bud LightYEAR:2006AGENCY:DDBSUPERBOWL:XLQUARTER AIRED:Q4

Budweiser: The Wave/Pour

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