2013
After years of creating and producing its own ads in-house or with the help of small agencies, GoDaddy tapped Deutsch New York for two spots, “Perfect Match” in the second commercial break of Super Bowl XLVII and “Your Big Idea” after the two-minute warning in the game’s fourth quarter.
Doritos’ seventh consecutive “Crash the Super Bowl” contest for user-generated commercials (with the help of Goodby, Silverstein & Partners) in 2013 produced “Goat 4 Sale,” featuring a screaming goat that eats nothing but tortilla chips, and “Fashionista Daddy,” in which a little girl entices her father and his friends to play princess with her by offering a bag of Doritos.
Doritos’ seventh consecutive “Crash the Super Bowl” contest for user-generated commercials (with the help of Goodby, Silverstein & Partners) in 2013 produced “Goat 4 Sale,” featuring a screaming goat that eats nothing but tortilla chips, and “Fashionista Daddy,” in which a little girl entices her father and his friends to play princess with her by offering a bag of Doritos.
Nothing wrong with sticking with a good idea. This ad, originally from Coke Argentina and created by Y&R Argentina Creative Director Martin Mercado and production company Landia, shows acts of kindness and courage on real footage taken by security cameras around the world.
Best Buy and Crispin Porter & Bogusky’s 30-second spot in the first quarter of Super Bowl XLVII, their third consecutive big-game appearance together, took a different direction than the prior two outings.
A black CGI goldfish via Mother in London introduced Beck’s Sapphire to the world during Super Bowl XLVII.
Anheuser-Busch Inbev used two of the six ads it had in 2013 to promote the new Budweiser Black Crown, a high-alcohol and upscale version of the flagship Bud.
Anehuser-Busch Inbev used two of the six ads it had in 2013 to promote the new Budweiser Black Crown, a high-alcohol and upscale version of the flagship Bud.
Nothing wrong with sticking with a good idea. This ad, originally from Coke Argentina and created by Y&R Argentina Creative Director Martin Mercado and production company Landia, shows acts of kindness and courage on real footage taken by security cameras around the world. Coca-Cola knew it was a crowd pleaser from the buzz garnered on the brand’s YouTube and Facebook channels for Latin America, before airing it during the London Olympics in 2012.The vignettes are set to the upbeat "Give A Little Bit," performed by writer and composer Roger Hodgson, co-founder of Supertramp.Coca-Cola was one of four marketers thatturned to overseas agencies for Super Bowl creative work in 2013. "This is a great creative piece that exemplifies Coca-Cola's core values and what makes the brand so special," a Coke spokeswoman told Ad Age after the game, adding that the work "made a splash" at the London Olympics. "It is a top performing ad that resonates very well across a broad audience."BRAND:Coca-ColaYEAR:2013AGENCY:Landia and Y&RSUPERBOWL:XLVIIQUARTER AIRED:Q1
Nothing wrong with sticking with a good idea. This ad, originally from Coke Argentina and created by Y&R Argentina Creative Director Martin Mercado and production company Landia, shows acts of kindness and courage on real footage taken by security cameras around the world. Coca-Cola knew it was a crowd pleaser from the buzz garnered on the brand’s YouTube and Facebook channels for Latin America, before airing it during the London Olympics in 2012.The vignettes are set to the upbeat "Give A Little Bit," performed by writer and composer Roger Hodgson, co-founder of Supertramp.Coca-Cola was one of four marketers thatturned to overseas agencies for Super Bowl creative work in 2013. "This is a great creative piece that exemplifies Coca-Cola's core values and what makes the brand so special," a Coke spokeswoman told Ad Age after the game, adding that the work "made a splash" at the London Olympics. "It is a top performing ad that resonates very well across a broad audience."BRAND:Coca-ColaYEAR:2013AGENCY:Landia and Y&RSUPERBOWL:XLVIIQUARTER AIRED:Q1
