Taco Bell - Border Lights I

If Tylenol’s Super Bowl XXIX entry focused on the product to the exclusion of big game-showmanship ("Family Relief"), Taco Bell’s pair of spots from independent shop The Richards Group in Dallas bet big on Hollywood trappings and suspense. This first one interrupts a parked couple with UFO lights overhead;"Border Lights II"turns out reporters and the government in response. Neither displays Taco Bell’s food out of the wrapper.But Taco Bell would play with different approaches over the years. A decade later, for example, FCB would make a Taco Bell Super Bowl ad (“Cards”) that opens and closes with the lens millimeters from the inside of a Chicken Enchilada Grilled Stuft Burrito. A pair of ads from 2010, DraftFCB’s“It Rocks”and“Poem,”show product but layer on a value message. In 2013, Deutsch delivered the“Viva Young”anthem for the chain.The "E.T"-esque vibe in Taco Bell's 1995 commercials would be out "E.T."-ed in 1999 by Progressive Insurance, which actually secured the rights to the character him/itself ("Jim Lovell, Buzz Aldrin, and Aliens").BRAND:Taco BellYEAR:1995AGENCY:The Richards GroupSUPERBOWL:XXIXQUARTER AIRED:Q1

Taco Bell - Border Lights I

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