Michelob Ultra “Superior Bowl”

The first of a series of Michelob Ultra Super Bowl LVI ads, “Superior Bowl” brings athletes Peyton Manning, Serena Williams, Brooks Koepka, Alex Morgan, Jimmy Butler and Nneka Ogwumike together at a bowling alley where actor Steve Buscemi is working as an attendant. The brand’s Spare Clothes collection—a limited-edition drop of merch including Superior Bowl bomber jackets—can be seen in the 60-second spot. “Superior Bowl” was produced by Wieden+Kennedy and directed by Rachel Morrison, who also directed a Big Game spot for Michelob Ultra Organic Seltzer. Brand: Michelob Ultra Agency: Wieden+Kennedy Quarter Aired: 2 Super Bowl: LVI Year: 2022

Michelob Ultra “Superior Bowl”

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