Molson Coors: “High Stakes Beer Ad”

Frozen out of the Super Bowl for more than 30 years due to due to Anheuser-Busch InBev’s exclusivity agreements, Molson Coors made its return all about suspense—about which of its brands would be featured and, through a pre-game prediction pool with DraftKings, what the ad would look like. The questions continue into the commercial itself, in which buddies in a bar debate whether the ad they’re in is for Coors Light or Miller Lite—only to learn that it’s actually for a third Molson Coors brand, Blue Moon. The spot was directed by Pons Jewell and created by Droga5. Brand: Molson Coors Agency: Droga5 Quarter: 2 Super Bowl: LVII Year: 2023

Molson Coors: “High Stakes Beer Ad”

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