Hellmann’s: “Mayo Cat”

This was Hellmann’s fourth consecutive appearance in the Super Bowl. The brand took a slightly different approach to spreading the message that Hellmann’s can revive leftovers. While it featured celebrities, the star of the story was a cat. The 30-second spot from VML starred Kate McKinnon, who realizes she has a talking cat. Along with constantly saying “mayo,” the cat has a fleeting relationship with Pete Davidson, who’s appeared in previous Hellmann’s Super Bowl spots. Brand: Hellmann’s Agency: VML (Wunderman) Quarter: 2 Super Bowl: LVIII Year: 2024

Hellmann’s: “Mayo Cat”

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