Technology
Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast advertising boom.
Discord is ready to meet with traditional brands it has previously avoided.
At Spotter’s creator upfront event, YouTubers pitched themselves not just as influencers, but as full-fledged content networks brands can tap into.
For digital health brands, overpersonalization can lead to disengaged readers, but implementing an empowered discovery strategy increases consumer
How Yahoo, now 30, is reclaiming a core message to court advertisers.
Generative AI is helping brands like Adobe meet their increased marketing demands by scaling creative for personalized campaigns.
Influencer Ashton Hall’s morning routine is sweeping social media—and Saratoga is getting in on the joke.
Dick’s star-studded ad features streamer IShowSpeed, Liquid Death sells “kegs for pregs” with Kylie Kelce—and more of the latest.
Blake Chandlee is scaling back his work at TikTok to an advisory role.
Perplexity’s Comet AI browser could change the ways that brands reach consumers on the internet.
Ad Age is rounding up all the hottest social media trends with our new tracker powered by Influential, available only to All Access subscribers.
American Eagle puts a third of its Facebook and Instagram budget toward automated ads as Meta adds new features.
Adayltics report and senators’ probe prompt refunds and reforms, but critics see a need for more.
A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to cut through the sea of "brain rot" and near-identical UGC content.
The spot is a collaboration with Monks to highlight the agency’s partnership with Nvidia.
Spinning cats and cardboard box fake-outs are some of the latest video trends on TikTok and beyond.
Adobe’s new suite of AI tools for brands includes a “concierge” builder to personalize digital assistance.
State Farm teams up with Kai Cenat, Pepsi and JetBlue tap into comedian Sabrina Brier’s TikTok skit series—and more.
Hinge, Loftie, Cava and others are finding ad-free ways to connect with audiences on Substack.
Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other “little treats.”
As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct partnerships.
