2016 Digital Conference Day 2: 140pm - Lean Cuisine and 360i WeighThis Diet Filter
2016 Digital Conference Day 2: 140pm - Lean Cuisine and 360i WeighThis Diet Filter Realizing the overabundance of diet-related advertising in January, Nestle brand Lean Cuisine worked with its digital agency 360i to create a device which mutes dieting references on your TV and a browser extension which blocks out the word “diet” on your computer. Hear how this all came to fruition and how the “Diet Filter” ties in with Lean Cuisine’s broader #WeighThis message.