20220207_Welcome to Irish Spring_SuperBowlspot Colgate-Palmolive Co. brand Irish Spring’s first-ever Super Bowl commercial features a river traveler swept away to a mysterious land where malodor is prohibited. After being forcibly bathed—with Irish Spring, of course, while his captors chant, “Cast thy spell away”—everyone celebrates by dancing around a gigantic bottle of the brand’s face and body wash.Ten6, which also created a Super Bowl LVI ad for Caesars Sportsbook, produced the spot, and Matias Rygh and Mathias Eriksen, aka Matias & Mathias, directed.“Welcome to Irish Spring” was released a week before game day.Along with the ad, Irish Spring rolled outnew products beginning on Feb 13.Brand:Irish SpringAgency:Ten6Quarter Aired:4Super Bowl:LVIYear:2022