60-sec Michelob ULTRA Welcome to Superior Bowl The first of a series of Michelob Ultra Super Bowl LVI ads, “Superior Bowl” brings athletes Peyton Manning, Serena Williams, Brooks Koepka, Alex Morgan, Jimmy Butler and Nneka Ogwumike together at a bowling alley where actor Steve Buscemi is working as an attendant.The brand’s Spare Clothes collection—a limited-edition drop of merch including Superior Bowl bomber jackets—can be seen in the 60-second spot.“Superior Bowl” was produced by Wieden+Kennedy and directed by Rachel Morrison, who also directed a Big Game spot for Michelob Ultra Organic Seltzer.Brand:Michelob UltraAgency:Wieden+KennedyQuarter Aired:2Super Bowl:LVIYear:2022