Bud Light: Wine & Cheese Party One of the strongest of six 30-second spots from Bud Light, "Wine & Cheese Party" via DDB Chicago was a classically funny Super Bowl ad featuring men hiding beer in cheese and baguettes. Anheuser-Busch spent $18 million on the light beer brand for the game, yielding six separate spots for the brand and leaving just one :30 for Budweiser, in an effort to boost sales in the face of growth from rivals Coor Light and Miller Lite.Director: Prolific Super Bowl director Erich Joiner, whose other big-game work includes Bridgestone's"Performance Football"and"Performance Basketball"in 2012, Bud Light's"Skier"and"Meeting"in 2009, Bud Light's"But He Has Bud Light"in 2007, Honda's"Peaks"in 2005 and AT&T's"Gilligan's Island"in 2003. Production company: Tool of North America. Director of photography: Mark Plummer.DDB Chicago managing director of creative: Paul Tilley. Group creative director: Mark Gross. Creative directors: Chuck Rachford, Chris Roe. Copywriter: Patrick Knoll. Art director: Steve Bougdanos. Executive agency producer: Will St. Clair. Executive director of production: Diane Jackson. Executive Producer: Marianne Newton.Online/FX: Riot. Mix: Another Country. Mixer: Rob Binder. Music: HUM. Editorial: Rock Paper Scissors. Editor: Noah Herzog.BRAND:Bud LightYEAR:2008AGENCY:DDBSUPERBOWL:XLIIQUARTER AIRED:Q1