Ad Age Video & Podcasts

Busch Light - Super Bowl Spot 2023 - 30s

Busch Light - Super Bowl Spot 2023 - 30s Moments after the Busch Guy explains three things are needed to survive in the wilderness—food, drink (Busch Light) and shelter—Sarah McLachlan pops out of a tent and recites a line from her anti-animal cruelty videos: “For just dollars a day, you can find helpless animals find shelter.”“Wrong shelter, Sarah,” the outdoorsman interrupts, popping open a can of Busch Light and recommending we head for the mountains—the brand’s slogan.The commercial was directed by Kitao Sakura and created by The Martin Agency, which also worked on a Super Bowl commercial for Doordash.Brand:Busch LightAgency:The Martin AgencyQuarter:4Super Bowl:LVIlYear:2023