But He's Got Bud Light “But He’s Got Bud Light," via DDB Chicago, tests the limits of the "Always Worth It" tag line by offering a hitchhiker bearing Bud Light ... and an ax.This was the fifth of Bud Light's six ads in Super Bowl XLI. It was also the most-recalled commercial of the 2007 game and the tenth-most liked, according toan IAG survey of 15,602 Super Bowl viewers.Director: Super Bowl veteran Erich Joiner, whose big-game portfolio also includes Bridgestone's"Performance Football"and"Performance Basketball"in 2012, Bud Light's"Skier"and"Meeting"in 2009, Bud Light's"Wine & Cheese Party"in 2008, Honda's"Peaks"in 2005 and AT&T's"Gilligan's Island"in 2003. Production company: Tool of North America. Director of photography: Mark Plummer.DDB Chicago managing director of creative: Paul Tilley. Senior VP/group creative director: Mark Gross. Creative director: Dan Fietsam. Art director: Laddie Peterson. Copywriter: Matt Arnold. Executive producer: Will St. Clair. Production business manager: Ellen O’Donnell.Sound/music: Scandal Music. Editorial: Whitehouse Post, Filmworkers Club. Editor: Heidi Black.BRAND:Bud LightYEAR:2007AGENCY:DDBSUPERBOWL:XLIQUARTER AIRED:Q3