Celebrity couple Mila Kunis and Ashton Kutcher playfully bicker over whether Kunis is stealing Kutcher’s Cheetos Crunch Pop Mix, in a parody of the early 2000’s reggae hit, “It Wasn’t Me” by Shaggy. When Kutcher accuses Kunis of stealing his snack, Shaggy himself gives her some advice: “Say it wasn’t you,” the artist suggests. 

From there, Kunis and Kutcher argue back and forth in singsong, altering Shaggy’s original lyrics to describe their Cheetos-based disagreement. Of course, the cheese-flavored snack leaves behind evidence in the form of “Cheetle,” its signature bright orange dust, so Kunis is caught “red handed” leaving orange powder throughout the house. Despite her orange fingertips and a Cheetle mustache, Kutcher ends up trusting Kunis in the commercial's final confrontation. 

Cheetos returned to the Big Game for its second consecutive spot.

Brand: Cheetos

Agency: Goodby, Silverstein & Partners 

Quarter Aired: Q3

Super Bowl: LV

Year: 2021