Chunky Style Milk That's Not Right _ Mint Mobile 2019 Super Bowl Ad
Chunky Style Milk That's Not Right _ Mint Mobile 2019 Super Bowl Ad In its Super Bowl advertising debut, low-cost phone provider Mint Mobile compares your phone bill with chunky-style milk. Why? Because “that’s not right.”The 30-second ad, created in-house with production assistance from Ruffian, was designed to be a “floater,” meaning it could air at any point during Sunday’s broadcast (though it ended up running in the game’s second quarter).Showing a family enthusiastically drinking—or rather, chewing—glasses of the semi-solid milk, the adisn’t exactly appetite-inducing. “Chunky-Style Milk” is one in a series of “That’s Not Right” spots created by Mint, with others covering uncomfortable concepts fromfinger dippingtocarpet showers.Mint is one of four cell service brands that aired commercials during Super Bowl LIII, though the three-year-old company was certainly the smallest. Telecom giantsSprint,T-MobileandVerizonalso broadcast Big Game spots in 2019.BRAND: Mint MobileYEAR: 2019AGENCY: In-houseSUPER BOWL: LIIIQUARTER AIRED: Q2