2018

Doritos Blaze vs. Mtn Dew Ice Part 2

Doritos Blaze vs. Mtn Dew Ice Part 2 Morgan Freeman responds in a lip-sync battleagainst Peter Dinklagein this second of two consecutive spots for PepsiCo brands Doritos and Mtn Dew, trying to simulate a performance of Missy Elliott's "Get Ur Freak On" in a promo for Mtn Dew Ice.It was Mtn Dew's first Super Bowl buy since its memorable"Puppymonkeybaby"ran in 2016. PepsiCo also used 2018 Super Bowl air time to back its flagship Pepsi-Cola brand with a cast of current and former brand endorsers, including Cindy Crawford.Doritos and Mtn Dewteasedthe ads in mid-January andreleasedthe spots on Jan. 30, five days before the game.BRAND:Mtn DewYEAR:2018AGENCY:Goodby, Silverstein & PartnersSUPERBOWL:LII