2023

Doritos - Jacks New Angle - 60s

Doritos - Jacks New Angle - 60s Doritos returned with its 23rd Super Bowl commercial featuring singers Jack Harlow, Missy Elliot and Elton John.Against Elliot’s advice, Harlow decides his new sound will come from a musical triangle—which we’re made to notice is shaped like (of course) a Doritos chip. The triangle soon becomes a trend taking over other aspects of life—even replacing the symbol for the British pound. It is Elton John, however, who wins Triangle Player of the Year.The 60-second spot was directed by Wayne McClammy (who also directed Amazon’s 2023 Super Bowl spot) and created by Goodby Silverstein & Partners.Brand:DoritosAgency:Goodby Silverstein & PartnersQuarter:2Super Bowl:LVIlYear:2023