2016

Goodyear -30 TV “Indy”-SD

Goodyear -30 TV “Indy”-SD Goodyear and J. Walter Thompson followed up with their striking first-quarter demonstration spot "Water Skiing" with another impressive product showing in the fourth quarter.Here an Indy race car gets its tires changed at a pit stop in foul weather, as JWT Co-Creative Director Daniel Huges recounted lateron his website:... Instead of racing tires, it is equipped with Goodyear Eagle Performance street tires. The high energy, high speed performance makes this commercial a very memorable one. We were lucky to hit Indy in bad weather and additional water trucks were brought in to help make the track wetter.Goodyear, already a Super Bowl vet with big-game ads in the 1960s and 70s, returned with another water-skiing demonstration in 1994. Later years, however, would see Bridgestone become the official tire of the NFL and sponsor of the halftime show for a time, with spots including"The Scream,""Hot Item"and"Carma."​Co-creative directors: Dan Hughes, Rick Pesta. Executive producer: Carole Gall.BRAND:GoodyearYEAR:1993AGENCY:J. Walter ThompsonSUPERBOWL:XXVIIQUARTER AIRED:Q4