Greenlight "I'll Take It"
February 13, 2022
In its debut Super Bowl commercial, Greenlight, a debit card and app for kids, deploys Ty Burrell (the dad from “Modern Family”) to comically depict a series of poor financial decisions, such as splurging on a Yacht named "Tytanic,” The fourth-quarter spot, titled “I’ll Take It,” promotes a service that’s meant to encourage financial responsibility among youth with in-app financial literacy content and investment features, as well as parental control.
Harold Weinstein directed “I’ll Take It” for Greenlight’s agency Haymaker.
Brand: Greenlight
Agency: Haymaker
Quarter Aired: 4
Super Bowl: LVI
Year: 2022