“How did a blind man conquer Mount Everest? How did a kid who loved NASCAR just know in his heart one day he’d win The Brickyard and Daytona 500? How did an underdog, always counted out, take down the biggest name in the UFC?”
In its 2021 Super Bowl spot, Guaranteed Rate, a mortgage lending company, asks its viewers to believe in the power of self-confidence.
It was an uplifting message for potential homeowners following a surge in home sales in 2020. As mortgage rates fell, Guaranteed Rate’s mortgage originations doubled in 2020 from the year before.
But the commercial was criticized by some for using a brief clip of the same stock footage as Indeed, another 2021 Super Bowl advertiser.
This was the first national Super Bowl ad for Guaranteed Rate, which previously ran a commercial in a limited number of markets during the 2016 Super Bowl. It was one of two marketers for a mortgage lending company in the 2021 game. Rocket Mortgage had two commercials that featured comedian Tracy Morgan.
Brand: Guaranteed Rate
Quarter Aired: Q4
Super Bowl: LV