Hellmann’s first Super Bowl ad starred Amy Schumer as a “Fairy Godmayo,” appearing in an unsuspecting snacker’s kitchen to help repurpose leftovers into tasty Super Bowl snacks.

The ad from Wunderman Thompson was part of a larger Hellmann's effort to support the United Nations Sustainable Development Goal of cutting food waste 50% by 2030. 

It was created by director, screenwriter and producer Peter Farrelly, who won 2019 Academy Awards and Golden Globe honors, among others, for the film “Green Book.”

This was the first time a mayo brand advertised in the Big Game.

Brand: Unilever

Agency: Wunderman Thompson

Quarter Aired: Q2

Super Bowl: LV

Year: 2021