HOLOGIC_30s-SUPER BOWL SPOT (Embargoed until after the game)
HOLOGIC_30s-SUPER BOWL SPOT (Embargoed until after the game) In its Super Bowl LVI commercial “Her Health Is Her Wealth,” medical tech company Hologic serves up scenes of Mary J. Blige’s busy life—we see her shooting a movie, recording a song, working out—as snippets of her song “Real Love” play in the background. We also see her waiting nervously in a doctor’s office, apparently waiting to get screened.But near the end of the spot, her doctor tells her, “Everything looks good. See you next year.” Blige, looking visibly relieved, says, “See you next year. Thank you.” The words “Schedule Your Screening Today” appear on screen.Directed by child. for Che Creative, “Her Health is Her Wealth” is part of Hologic’s larger“Well Woman Exam”initiative, which educates women at various life stages about which diagnostic tests and exams they should be getting.Brand:HologicAgency:Che CreativeQuarter Aired:First halfSuper Bowl:LVIYear:2022