Hormel -- Out of Control “Out of Control” by BBDO Minneapolis works hard to attach over-the-top, goofball excitement to a rookie Super Bowl brand from an unlikely big-game category. Together with"Bold Innovation,"Hormel Chili's other ad in Super Bowl XXXII, it leaves a surprising impression.The Hormel brand manager on the ads at the time, Jeffrey Ettinger, was named CEO of Hormel Foods in 2005.BRAND:Hormel ChiliYEAR:1998AGENCY:BBDOSUPERBOWL:XXXII