Mtn Dew "Major Melon Bottle Count"
Mtn Dew used its Super Bowl ad to introduce its new watermelon flavored variety.
The spot features John Cena driving a car through a fantasy land, giving viewers a chance to earn $1 million by guessing the amount of soda bottles that appear in the spot.
Someone ended up guessing the correct amount — 243 bottles — the PepsiCo brand announced a couple weeks after the Big Game.
Mtn Dew was the only PepsiCo beverage that received an in-game ad in 2021 as Pepsi-Cola put all its investment into its halftime sponsorship. The company’s Cheetos and Doritos brands also ran ads
Brand: Mtn Dew (PepsiCo)
Agency: TBWA/Chiat/Day New York
Quarter Aired: Q2
Super Bowl: LV
Year: 2021
