Next Conference 2017 - What next? Brad Jakeman Fireside Chat
Next Conference 2017 - What next? Brad Jakeman Fireside Chat Brad Jakeman, the outspoken outgoing President of PepsiCo’s Global Beverage Group, tells Ad Age Chicago Bureau Chief E.J. Schultz what’s missing in marketing even after the arrival of artificial intelligence, treasure troves of data and hundreds of ways to target audiences—and how the industry can move forward.