NISP0092 Nike Aerospace Jordan 1m30s SD 1993 After a critical and popular victory in the 1992 Super Bowl with"Hare Jordan,"Nike and WIeden & Kennedy raise the stakes, the setting and the investment for 1993, expanding their previous minute-long buys to 90 seconds. (NBC's average price for 30 seconds of ad time that year was $850,000.)The ad was another success, by measures including a top-10 showing in USA Today's annual Super Bowl Ad Meter. That was down from No. 1 for "Hare Jordan," USA Today noted, but...... younger viewers - who buy most of Nike's basketball shoes - rated the ad an 8.34, significantly higher than viewers over 40, who rated it a 6.67.Nike's spin: The ad will intrigue people. ``It is a very complex commercial that moves very, very quickly,'' says Nike spokesman Dusty Kidd. ``It will be one that people will want to watch through February to pick up what they missed."Jordan also appeared in another memorable Super Bowl ad that year,"The Showdown"for McDonald's.Director/director of photography: Joe Pytka, who would also direct "Space Jam," the 1996 Jordan-and-Bugs movie inspired by "Hare Jordan" and "Aerospace Jordan," through Nikedidn't join the bevy of marketersthat signed on as promotional partners. Production Company: Pytka. Producer: Vincent Joliet.Animation company: Renegade. Animation: Darrell van Citters.Wieden & Kennedy creative directors: Dan Wieden, Dave Kennedy. Art director: Darryl McDonald. Copywriter: Donna Portaro.Music company: Ad Music. Editorial: Red Car. Editor: Rob Watzke.BRAND:NikeYEAR:1993AGENCY:Wieden & KennedySUPERBOWL:XXVII