Ad Age Video & Podcasts

Peacock_SB2023_Poker Face Super Bowl Ad Charlie Calls Bullshit_30s_edit

Peacock_SB2023_Poker Face Super Bowl Ad Charlie Calls Bullshit_30s_edit In this Big Game commercial, Natasha Lyonne appears as Charlie Cale from the Peacock original series “Poker Face.”The character, who can detect lies, reveals untruths from a couple brands whose ads appeared earlier in the Super Bowl. (The fourth-quarter spot was made in cooperation with Google and M&M’s.)Peacock partnered with creative agency EssenceMediacom and director David Shane (who also helmed Super Bowl ads for General Motors and Netflix).Brand:PeacockAgency:EssenceMediacomQuarter:4thSuper Bowl:LVII