Quiznos - Dart Quiznos and Subway Restaurants both came to the Super Bowl for the first time in 2002.While Subway deployed Jared Fogle to preach fat-free subs in"Interruption,""Dart" and"Guillotine"from Cliff Freeman & Partners overthink fast food ads' taste tests to humorous effect. (See Trident's 2003 Super Bowl"Squirrel"for another gag in the same vein.)Quiznos was embarking on a big run, growing from 1,500 restaurants on game day in 2002 to 2,000 a year later, en route to 5,000. It also returned to the Super Bowl twice, with the 2003 ad"Focus"and the creeptastic 2005 installation"By the Pool."But along the way, Subway co-opted the selling proposition of this Super Bowl ad, and of much other Quiznos marketing: toasting. By 2015 Quiznos was back down to 1,500 restaurants while Subway counted tens of thousands.Director: Jeff Gorman. Production company: JGF. Producer: Lilly Labonge.Creative directors: Richard Bullock, Taras Wayner. Art director: Guy Shelmerdine. Agency Producer: Matt Bijarchi.BRAND:QuiznosYEAR:2002AGENCY:Cliff Freeman & PartnersSUPERBOWL:XXXVIQUARTER AIRED:Q1