Quiznos - Guillotine In 2002 Quiznos bought its first Super Bowl ads to take on its biggest rival Subway. Without naming the competition, "Guillotine" and"Dart,"both produced by Cliff Freeman & Partners, featured the competition plotting how to best Quiznos sandwiches, which were toasted (unlike, say, Subway’s). Unfortunately for Quiznos, Subway started toasting subs too in 2005.The Quiznos duo in Super Bowl XXXVI went head-to-head with Subway's Jared Fogle vehicle"Interruption."BRAND:QuiznosYEAR:2002AGENCY:Cliff Freeman & PartnersSUPERBOWL:XXXVIQUARTER AIRED:Q4