Ram SB2023 "Premature Electrification" 60sec Stellantis’ Ram Trucks used its Big Game spot to promote its Ram 1500 REV, which is planned for release in late 2024.The ad, which parodies pharmaceutical commercials, peddles a treatment an imaginary illness called “premature electrification,” which can afflict Americans who are “excited about buying an electric vehicle but worried that it could leave them unsatisfied.”Agency Highdive collaborated with Ram on the spot, which was directed by Ric Cantor and produced by Interrogate.Brand:Ram TrucksAgency:HighdiveQuarter:4Super Bowl:LVIIYear:2023