SB2023_M&Ms_Super-Bowl-2023_30s After sitting out of the previous year’s Super Bowl, M&M’s returned to the Big Game with a continuation of a pre-game storyline: Maya Rudolph, who has supposedly taken over as the M&M’s spokesperson only to make a number of questionable decisions, is here to hype Ma&Ya’s, a revolting clam-filled candy.The spot was directed by Matt Piedmont and created by BBDO New York.Brand:M&M’sAgency:BBDO New YorkQuarter:2Super Bowl:LVIlYear:2023