SB2023 - The Farmers Dog - Forever - 60s Direct-to-consumer pet food company The Farmer’s Dog’s first Big Game ad stars Bear, a chocolate Labrador who grows up alongside his owner from childhood to adulthood. The ad is set to Lee Fields’ classic song “Forever.”The commercial ranked first in USA Today’s Super Bowl Ad Meter with an average score of 6.56 out of 10.Goh Iromoto of production company Sanctuary Content directed the commercial.Brand:The Farmer’s DogAgency:In-houseQuarter:2Super Bowl:LVIIYear:2023