SB2024_e.l.f. Big Came Spot_EMBARGO 2.7_30sec E.l.f Beauty’s first national Super Bowl ad, following a regional ad in 2023, played on the growing popularity of true crime and courtroom drama, particularly the resurgence of “Suits.” Stars from that seriesjoined no-nonsense jurist Judge Judyto make a point about the folly of spending too much on cosmetics.Brand:e.l.f.Agency:ShadowQuarter:3Super Bowl:LVIIIYear:2024