SB2024_FINAL_BMW USA Christopher Walken in Talkin Like Walken-60s
SB2024_FINAL_BMW USA Christopher Walken in Talkin Like Walken-60s BMW came back to the game after taking 2023 off with an ad featuring Christopher Walken. The 60-second spot plugged the automaker’s electric BMW i5 by playing off the actor’s recognizable voice. The adshowed people trying to imitate his halting speaking style, including actress Ashley Park of “Emily in Paris.” Usher, who performed in the 2024 halftime show, even made a cameo.The choice to feature an electric in the game came during a slowdown in the EV market, which in 2024 had not been living up to the hype that in 2022had led to multiple brands plugging their EV ambitions in the game.Brand:BMWAgency:Goodby Silverstein & PartnersQuarter:1Super Bowl:LVIIIYear:2024