SB2024_FINAL_MandMs Almost Champions Ring of Comfort – 30s
SB2024_FINAL_MandMs Almost Champions Ring of Comfort – 30s M&M’s ninth Super Bowl spot focused on the losers.The ad starred NFL legends Dan Marino, Bruce Smith and Terrell Owens—who all excelled on the field but never won Super Bowls. Scarlett Johansson also appears, as she’s been nominated for two Oscars to date but didn’t win either.M&M’s made them all an “Almost Champions Ring of Comfort,” a blinged-out ring featuring an M&M holding a football, which the brand teased before the Super Bowl (the ring could actually hold a single M&M). It was said to have been made by compressing peanut butter into diamonds.The 30-second spot, from BBDO NY, appeared in the first quarter and was directed by Jess Coulter.Brand:M&M’sAgency:BBDO NYQuarter:1Super Bowl:LVIIIYear:2024