SB2024_FINAL_RFK_American Values 2024 Super Bowl Ad_30s
SB2024_FINAL_RFK_American Values 2024 Super Bowl Ad_30s American Values 2024, a political action committee supporting Robert F. Kennedy Jr.’s presidential bid,ran a surprise adduring the second quarter of Super Bowl LVIII. The ad had a retro feel,repurposing a song associated with his uncle, President John F. Kennedy—although the Kennedy family has worked to separate itself from the controversial views of RFK Jr. After it ran, Kennedy tried to distance himself from the ad, writing in a post to X (formerly Twitter) that it came from the PAC “without any involvement or approval from my campaign,” and apologized to his family. The spot drew instant reaction on social media, including from critics of the candidate.Brand:American Values 2024Agency:In-houseQuarter:2Super Bowl:LVIIIYear:2024