SB2024_Final_Toyota - Dareful Handle - 30s Toyotachanged its mind last minuteand opted to run a Super Bowl ad after it had originally stated it would sit out of the game. But the ad it used was not originally shot as a Super Bowl ad. The automaker, which in late 2023announced a pricey deal to become an official NFL sponsor, plugged its 2024 Tacoma mid-sized pickup with the ad, which showed passengers clutching the passenger side handle as the truck rumbles and speeds through off-road terrain.Before bypassing the 2023 game,Toyota had run ads in every game from 2018 to 2022.Brand:ToyotaAgency:Saatchi & SaatchiQuarter:3Super Bowl:LVIIIYear:2024