SB2024_FullSpot_Dove_Hard Knocks_A Dove Big Game Film | #KeepHerConfident_30sec
SB2024_FullSpot_Dove_Hard Knocks_A Dove Big Game Film | #KeepHerConfident_30sec Girls take their spills on softball and field hockey fields, ice rinks and gyms in Dove’s Super Bowl ad—but what really drives them out of sports is low body confidence, the Unilever brand contends. The ad, part of a long tradition inthe 20-year-old Campaign for Real Beauty, backed a Body Confident Sport program aimed at keeping girls involved in sports.Brand:DoveAgency:OgilvyQuarter:1Super Bowl:LVIIIYear:2024