SB2024_FullSpot_Snap_Love_30_16x9_ProRes Snap made itsSuper Bowldebut with a shorter version of acommercial it aired during the Grammy Awards, which portrays the app as a positive alternative to typical social media.The 30-second adstarts with a fast-paced montage of social media users chasing “likes” with increasingly desperate attempts for attention. It then says, “Less likes. More love,” and turns to scenes of activities on Snapchat, which appear more wholesome.One of Snap’s core selling points to advertisers is that it has more control over content on the app, making it less likely for brands to appear in inappropriate settings—which has been a persistent problem on public-facing platforms.Brand:SnapAgency:In-HouseQuarter:4Super Bowl:LVIIIYear:2024