SB2025_FINAL_NERDS Big Game Commercial ft Addison Rae-30s
SB2025_FINAL_NERDS Big Game Commercial ft Addison Rae-30s Nerds’ first Super Bowl appearance was meant to boost awareness and sales around its Nerds gummy clusters—a gummy center covered in Nerds.The ad took a page from “Flashdance,”showing an anthropomorphic gummy doing the famous chain pull to be showered with Nerds. It finished with a short cameo byTikToker Addison Rae, who helped tease the ad. The 30-second spot was from Digitas Chicago.Nerds was not the only brand that tapped into the 1983 movie’s enduring popularity. T-Mobile’s Super Bowl commercial hadJason Momoa recreating the water momentand “Flashdance” star Jennifer Beals approving his moves.Brand:NerdsAgency:Digitas ChicagoQuarter:2Super Bowl:LVIIIYear:2024