Shift4 Shop’s first Super Bowl ad took viewers out of this world, advertising the first all-civilian space mission. 

The Inspiration4 mission included a collaboration with St. Jude’s Children’s hospital, with one seat on the flight going to a St. Jude’s ambassador, and another to a member of the public who was given the chance to join the mission by supporting St. Jude’s. 

The commercial teased the Inspiration4 flight, which was commanded by Jared Isaacman, the founder and CEO of Shift4Payments and took place in September 2021.

Those details weren’t spelled out in the 30-second Super Bowl commercial, which was directed by Bryce Dallas Howard with voiceover work by Octavia Spencer with a bit of a space movie-trailer feel. The ad showcases moments in space and close-ups of a flight suit, set to a take of the classic children’s song “Twinkle, Twinkle, Little Star,” from singer Celeste. At the end, Spencer’s voice invites Big Game viewers to enter for a chance to be a part of the mission.

This also marked the first Super Bowl ad for marketing company Known, which was formed in February 2020 when Schireson Associates acquired Stun Creative and Blackbird.

Brand: Shift4 Shop/Shift4 Payments

Agency: Known

Quarter Aired: Q1

Super Bowl: LV

Year: 2021