Super Bowl 51 - Febreze - America's Halftime Bathroom Break
Super Bowl 51 - Febreze - America's Halftime Bathroom Break The first Super Bowl ad for Procter & Gamble's Febreze came amid a push by P&G Chief Brand Officer Marc Pritchard into mass-reach advertising (and a simultaneous war on all the deficiencies of digital advertising). The spot by Omnicom's Grey New York stars comic actress Kathyn Hahn takes advantage of second-quarter placement to tout "America's Halftime Bathroom Break." No offense to halftime performer Lady Gaga, her branded integration with Intel or halftime show sponsor PepsiCo.P&G also brought Tide ("Bradshaw Stain" and "Restain") and Mr. Clean ("Cleaner of Your Dreams") to Super Bowl LI, part of an unusual presence by home cleaning products in a venue usually dominated by more fun things like fast cars, light beers and crunchy snacks.While home care brands had been in the game before, there had never been two at a time, much less four, according to Ad Age research. And there had never been a head-to-head matchup in laundry detergent like Super Bowl LI's battle between Tide and Henkel's Persil ("10 Dimensions").BRAND:FebrezeYEAR:2017AGENCY:GreySUPERBOWL:LIQUARTER AIRED:Q2